Webinars help showcase your capabilities and connect with potential buyers.

What are Manufacturer Webinars?

Live online presentations where manufacturers can:

• Showcase products and capabilities
• Demonstrate production processes
• Answer buyer questions in real-time
• Build relationships with prospects
• Generate qualified leads

Webinar Types

Product Showcases:

• New product launches
• Product line overviews
• Feature demonstrations

Factory Tours:

• Virtual facility walkthroughs
• Production process demos
• Quality control demonstrations

Educational Sessions:

• Industry trend discussions
• Technical deep-dives
• Best practices sharing

Q&A Sessions:

• Open forum for buyer questions
• Address common concerns
• Build trust through transparency

Planning Your Webinar

1. Define Objectives

• What do you want to achieve?
• Who is your target audience?
• What action should attendees take?

2. Choose Topic

• Relevant to your target buyers
• Showcases your strengths
• Addresses buyer pain points

3. Set Date and Time

• Consider time zones of target audience
• Avoid holidays and industry events
• Allow 2-3 weeks for promotion

4. Prepare Content

• Create presentation slides
• Prepare product samples for demo
• Draft talking points
• Prepare for Q&A

Technical Setup

Platform Features:

• Live video streaming
• Screen sharing
• Presentation slides
• Chat/Q&A functionality
• Recording capability

Requirements:

• Stable internet connection
• Quality webcam
• Good lighting
• Clear microphone
• Quiet environment

Promoting Your Webinar

Before the Event:

• Email invitations to prospects
• Post on social media
• List in platform webinar directory
• Add to your manufacturer profile
• Send reminders (1 week, 1 day, 1 hour before)

Registration:

• Collect attendee information
• Send calendar invites
• Provide access instructions
• Share pre-webinar materials

During the Webinar

Best Practices:

• Start on time
• Introduce yourself and your company
• Keep to the schedule
• Engage with audience questions
• Show, don't just tell
• End with clear call-to-action

Engagement Tips:

• Use polls and surveys
• Encourage chat participation
• Address attendees by name
• Share relevant stories
• Show enthusiasm

After the Webinar

Follow-up Actions:

• Send thank you email
• Share recording with registrants
• Provide additional resources
• Follow up with engaged attendees
• Add leads to your pipeline
• Request feedback

Analyzing Results:

• Registration vs. attendance rate
• Engagement metrics
• Questions asked
• Leads generated
• Follow-up conversions

Webinar Frequency

Recommended schedule:

• Monthly: Regular product updates
• Quarterly: Major announcements
• Annually: Company overview

Benefits of Webinars

(target) Generate qualified leads

(award) Establish thought leadership

(handshake) Build buyer relationships

(chart) Increase brand awareness

(money) Drive sales conversions

(video) Create reusable content (recordings)

Plan Availability

Webinars are available to all manufacturer plans with different features.