Coupons are a powerful tool to drive sales and reward customers.

Coupon Availability by Plan

Vendor Plans:

Plan	Coupon Features
Bronze	[ ] Not included
Silver	Up to 10 active coupons
Gold	Unlimited coupons

Manufacturer Plans:

Plan	Coupon Features
Bronze	[ ] Not included
Silver	Up to 10 active coupons
Gold	Unlimited coupons

Types of Coupons

Percentage Discount:

• Example: 20% off
• Best for: Higher-priced items
• Customer sees: Clear savings amount

Fixed Amount Discount:

• Example: $10 off
• Best for: Lower-priced items
• Customer sees: Specific dollar savings

Free Shipping:

• Example: Free shipping on orders over $50
• Best for: Reducing cart abandonment
• Customer sees: Immediate benefit

Buy X Get Y:

• Example: Buy 2 Get 1 Free
• Best for: Moving inventory
• Customer sees: Bonus value

Creating a Coupon

Step 1: Basic Information

1. Go to Marketing > Coupons
2. Click "Create Coupon"
3. Enter coupon code (e.g., SUMMER20)
4. Choose discount type
5. Set discount amount

Step 2: Usage Rules

• Minimum purchase: Required order value
• Usage limit: How many times total
• Per customer limit: Times per customer
• Start/end dates: When coupon is active

Step 3: Applicability

• All products or specific products
• All customers or specific customer groups
• All shipping zones or specific zones

Step 4: Save and Promote

• Review settings
• Save coupon
• Share with customers

Coupon Best Practices

Code Naming:

• Keep it simple and memorable
• Use relevant keywords (SUMMER, BLACKFRIDAY)
• Avoid confusing characters (0 vs O, 1 vs l)
• Consider case sensitivity

Discount Strategy:

• 10-20% for general promotions
• 25-30% for major sales events
• Free shipping for abandoned cart recovery
• Higher discounts for VIP customers

Timing:

• Plan around holidays and seasons
• Create urgency with limited time
• Avoid running too many coupons simultaneously
• Coordinate with inventory levels

Promoting Coupons

Channels:

• Email newsletters
• Social media posts
• Website banners
• Product listings
• Thank you cards in orders
• Abandoned cart emails

Messaging:

• Highlight the savings
• Create urgency (limited time)
• Show minimum purchase clearly
• Include expiration date

Tracking Coupon Performance

Monitor in Analytics > Coupons:

• Times used
• Revenue generated
• Average order value
• New vs. returning customers
• ROI calculation

Common Mistakes to Avoid

[ ] Creating codes that are too complex

[ ] Not setting expiration dates

[ ] Making discounts too deep

[ ] Forgetting usage limits

[ ] Not tracking performance

[ ] Overusing coupons (devalues brand)

Coupon Ideas by Season

Season	Coupon Ideas
New Year	NEWYEAR15, FRESHSTART
Valentine's	LOVE20, VALENTINE10
Spring	SPRINGCLEAN, BLOOM15
Summer	SUMMERFUN, HOTDEAL20
Back to School	BTS2024, SCHOOL15
Black Friday	BF2024, BLACKFRIDAY30
Holiday	HOLIDAY20, GIFT15

Combining Coupons

Policy Options:

• No stacking: One coupon per order
• Stackable: Multiple coupons allowed
• Conditional: Specific combinations only

Default policy: One coupon per order.

Expired Coupons

When coupons expire:

• Customers see "coupon expired" message
• Cannot be applied to new orders
• Historical data retained for analytics
• Can be reactivated if needed