Variants allow customers to choose different options for the same product.

What are Variants?

Variants are different versions of the same product:

• Size (Small, Medium, Large)
• Color (Red, Blue, Green)
• Material (Cotton, Polyester, Silk)
• Style (V-neck, Crew neck)

Setting Up Variants

Step 1: Define Options

Add up to 3 option types per product:

• Option 1: Size
• Option 2: Color
• Option 3: Material

Step 2: Create Combinations

System creates all combinations:

• Small + Red + Cotton
• Small + Red + Polyester
• Small + Blue + Cotton
• etc.

Step 3: Set Details for Each Variant

For each variant combination:

• SKU (unique stock code)
• Price (can differ from base price)
• Inventory quantity
• Barcode
• Weight

Variant Pricing Strategies

Same Price Across Variants

All sizes cost the same.

Different Prices

Large sizes cost more:

• Small: $29.99
• Medium: $29.99
• Large: $34.99
• X-Large: $34.99

Variant-Specific Images

Show different images for color variants so customers see exactly what they are buying.

Managing Variant Inventory

Each variant has its own inventory:

• Track stock separately
• Set different low stock alerts
• View sales by variant

Best Practices

[x] Keep variant names consistent

[x] Use clear, descriptive option names

[x] Show variant images when possible

[x] Set realistic inventory levels

[x] Monitor which variants sell best

[x] Consider discontinuing poor performers

Limitations

• Maximum 3 option types per product
• Maximum 100 variants per product
• Each variant needs unique SKU