# Hosting Manufacturer Webinars

Webinars help showcase your capabilities and connect with potential buyers.

## What are Manufacturer Webinars?

Live online presentations where manufacturers can:
- Showcase products and capabilities
- Demonstrate production processes
- Answer buyer questions in real-time
- Build relationships with prospects
- Generate qualified leads

## Webinar Types

### Product Showcases:
- New product launches
- Product line overviews
- Feature demonstrations

### Factory Tours:
- Virtual facility walkthroughs
- Production process demos
- Quality control demonstrations

### Educational Sessions:
- Industry trend discussions
- Technical deep-dives
- Best practices sharing

### Q&A Sessions:
- Open forum for buyer questions
- Address common concerns
- Build trust through transparency

## Planning Your Webinar

### 1. Define Objectives
- What do you want to achieve?
- Who is your target audience?
- What action should attendees take?

### 2. Choose Topic
- Relevant to your target buyers
- Showcases your strengths
- Addresses buyer pain points

### 3. Set Date and Time
- Consider time zones of target audience
- Avoid holidays and industry events
- Allow 2-3 weeks for promotion

### 4. Prepare Content
- Create presentation slides
- Prepare product samples for demo
- Draft talking points
- Prepare for Q&A

## Technical Setup

### Platform Features:
- Live video streaming
- Screen sharing
- Presentation slides
- Chat/Q&A functionality
- Recording capability

### Requirements:
- Stable internet connection
- Quality webcam
- Good lighting
- Clear microphone
- Quiet environment

## Promoting Your Webinar

### Before the Event:
- Email invitations to prospects
- Post on social media
- List in platform webinar directory
- Add to your manufacturer profile
- Send reminders (1 week, 1 day, 1 hour before)

### Registration:
- Collect attendee information
- Send calendar invites
- Provide access instructions
- Share pre-webinar materials

## During the Webinar

### Best Practices:
- Start on time
- Introduce yourself and your company
- Keep to the schedule
- Engage with audience questions
- Show, don't just tell
- End with clear call-to-action

### Engagement Tips:
- Use polls and surveys
- Encourage chat participation
- Address attendees by name
- Share relevant stories
- Show enthusiasm

## After the Webinar

### Follow-up Actions:
- Send thank you email
- Share recording with registrants
- Provide additional resources
- Follow up with engaged attendees
- Add leads to your pipeline
- Request feedback

### Analyzing Results:
- Registration vs. attendance rate
- Engagement metrics
- Questions asked
- Leads generated
- Follow-up conversions

## Webinar Frequency

Recommended schedule:
- Monthly: Regular product updates
- Quarterly: Major announcements
- Annually: Company overview

## Benefits of Webinars

🎯 Generate qualified leads
🏆 Establish thought leadership
🤝 Build buyer relationships
📈 Increase brand awareness
💰 Drive sales conversions
📹 Create reusable content (recordings)

## Plan Availability

Webinars are available to all manufacturer plans with different features.